Creating game changing brands and experiences, Chele Mckee has been on the forefront of driving traffic, sales and consumer buzz for some of the world’s most valued brands for over 20 years. A high-energy creative professional with a unique vision for transforming and reigniting brands, she has a proven track record for creating fresh, innovative and highly functional retail and hospitality environments in international markets.
With a solid background in retail’s top brands, Chele has held and led the creative vision for multi disciplinary teams in executive creative positions. Disney , VP Store Design and Visual Merchandising , Lucky Brand Jeans , VP Global Creative and Visual, Sr. Director , Global Visual, baby Gap and Gap Maternity , Warner Bros, Creative Director Store Design and Visual, adidas North America, Director Visual Merchandising , Store Experience , Adidas Sport Performance & Adidas Originals.
Her unique vision, strong sense of business and current aesthetics have also contributed to the thoughtful reinventions of emerging and established brands such as Marbles the brain Store, Pac Sun, Fairmont Princess Scottsdale, Leela by Deepak Chopra, Washington Mutual Bank, and many more. Chele has a proven international track record including Europe, Dubai and India launching Parx , a new retail concept, developed from a creative concept to supporting full build out and opening in Pune and Mumbai India.
Chele is a dynamic change agent with a fresh eye and a history of soulful creative collaboration. Her extensive experience in all aspects of design and branding including store design, creative and merchandising strategy, visual merchandising , branding and graphic ID spur her to create and execute a clear and holistic creative strategy on every project.
Respected and sought after for her outstanding leadership, communication skills and passion for leading every project with a clear creative vision, Chele is a lightening rod with an infectious can-do attitude and uplifting sense of humor.