77 kids

Led the store design, brand experience, and merchandising strategy for the launch of the new 77 Kids brand and 7 stores across the US. It features a fun and immersive experience for kids and moms.

Each store featured the easy-to-walk-through "denim canyon," skatepark-inspired fixtures, and a sweet immersive experience for newborn and infant categories.

Interior of a retail clothing store with wooden shelves displaying folded jeans and T-shirts, signs with playful text like 'awesome!' and 'KEEP OUT,' and a few shoppers browsing.
Display of children's clothing on mannequins and folded on tables in a store, with racks of pajamas and casual wear in the background.
Children's clothing display with various pajamas and outfits on hangers and shelves in a store, featuring a sign that says 'born to be loved'.
Display of children's clothing on racks with a sign that says 'AN ART' and a framed photo of a child on a shelf above.
Children's clothing display in a store with wooden shelves filled with folded jeans, shirts, and other clothes. Several signs hang from the ceiling with phrases like "born to be..." and words such as "Frost," "AWESOME," "A ROCKER," and "RAD." Large d
Kids' clothing store with various clothes on racks and shelves, including jackets, shirts, and pants, with decorative signs and framed artwork on the wall.
Children playing in a clothing store's kids' section, surrounded by racks of kids' clothing and shelves, with bright lighting and colorful merchandise.
Display window of a clothing store featuring mannequins dressed in jeans, jackets, and skirts, with colorful signs on the left advertising kids' clothing and deals.
Floor display of graphic t-shirts and plaid pants at a retail store. A mannequin wearing a layered outfit is on the left. The background has clothing racks with shirts and hats.
Children's clothing store display with racks of clothes and shelves of accessories, colorful banners with the words 'Play' and 'Little 77,' and a wooden changing room with peace sign decorations.
A clothing store display with wooden cubbies containing folded jeans, backpacks, and shoes. Mannequins dressed in casual outfits stand among the cubbies. Wall art with colorful illustrations hangs overhead.
Interior of a children's retail store featuring a large wall decoration of the number 77 made of colorful cups and a blue bird silhouette, with shelves of kids' clothing and toys, signs for a prize game, and checkout counters.
Wooden bookshelves with folded jeans, paint cans, and books in a store. Signs read 'Brush Up Your Blues,' 'Keep Out,' and 'Save the Planet.'
Children's clothing store display with mannequins dressed in casual outfits, backpacks, and various clothes, signs indicating sections for girls and boys, and shelves with books and accessories.
Inside a retail clothing store with wooden shelves displaying folded jeans and T-shirts. The store has a black ceiling with spotlights, light wood flooring, and some colorful signs like 'awesome' and 'keep out.'