sitka

Modern commercial building with metal siding, brick accents, large glass windows, surrounding greenery, and a concrete staircase with black railings leading to the entrance.
SITKA CASE STUDY

sitka charlotte

Led brand experience and store design, creative strategy, and merchandising direction for a new concept and store design and brand DNA update for a historic Charlotte, NC location, including elevating the brand experience, creating a compelling consumer journey, modern integrated marketing, visual merchandising, and curating product assortments.

Storytelling focuses on brand DNA and Gore product innovation as a mindset and lifestyle. The much-anticipated store opening generated early-morning long waits with long lines of excited Sitka fans.

Interior of outdoor apparel store display with mannequins and shelves of clothing, prominently featuring the brand name SITKA.
Display of North Carolina-themed apparel including hoodies, hats, and T-shirts in a retail store. A large photograph of dogs by a river is hung on a brick wall in the background.
Interior of a retail store with clothing racks holding jackets, shirts, and outdoor gear. The store has large windows, exposed brick walls, and artwork on the walls, with a dark ceiling and track lighting.
Clothing store display with jackets, shirts, hoodies, and hats arranged on tables and shelves. Framed landscape photos on the brick wall, including nature scenes with water and wildlife. There is a woman sitting in a cozy chair, smiling and using her
Interior of an outdoor gear store with clothing, hats, and helmets on display, including orange safety vests and caps, with posters of outdoor scenes on the wall and mannequins dressed in outdoor apparel.
Display of outdoor and tactical clothing, hats, and gear, with posters of a soldier in mountainous terrain and action shots promoting Gore-Tex waterproof clothing and full-season fortress collection.
Indoor retail store displaying outdoor clothing and gear from the brand SITKA. Mannequins dressed in camouflage and outdoor apparel, with clothing racks and shelves filled with folded shirts and hats. Promotional posters with outdoor adventure imager
The exterior of a brick building with a glass door and large windows, illuminated by outdoor lighting, under a cloudy sky at dusk.

sitka chicago

Led store design, brand experience, creative strategy, and merchandising direction for a new concept and store design and brand DNA update for a unique Chicago location, including elevating brand experience, creating a compelling consumer journey, modern integrated marketing, visual merchandising, and curating product assortments. Storytelling focuses on brand DNA and Gore product innovation as a mindset and lifestyle.

Neon outline of a hand holding a small bottle, with a mountainous landscape in the background.
Indoor retail store selling outdoor and military-style clothing and gear, with racks of clothing, mannequins in camouflage, and signs indicating sale and various collections.
Inside of a retail store selling outdoor and adventure clothing and gear, with racks of jackets, shirts, hats, and accessories, and customers shopping.
Display of outdoor clothing and gear, including camouflage hats, gloves, jackets, and water bottles, in a retail store section labeled 'Waterfowl Collection' and 'SITKA' branding.
Military camouflage clothing and gear on display in a retail store.
Clothing and accessories display in a retail store with a wilderness adventure theme. Includes hats, jackets, plaid shirts, caps, and backpacks. A large scenic photograph of hikers and a seaplane over water adorns the wall behind, featuring mountains

sitka atlanta

Led brand experience and store design, creative strategy, and merchandising direction for a unique high-traffic Atlanta Braves stadium location, including elevating brand experience, creating a compelling consumer journey, modern integrated marketing, visual merchandising, and curating product assortments. Storytelling focuses on brand DNA and Gore product innovation as a mindset and lifestyle.

The much-anticipated first Sitka Southern region store opening generated early morning long waits with up to 6 hours' worth of excited Sitka fans.

A small room with forest-themed wallpaper depicting a lush green forest, with a round ceiling light illuminating the space, and a simple wooden bench and an orange chair in the corner.
Interior of a retail store with clothing and accessories on display, including camouflage clothing, hats, and luggage, with a modern industrial ceiling and track lighting.
Display of camouflage jackets and backpacks on black racks in a store. Two advertisements are on the wall behind: one with a person wearing camouflage in a winter forest, and another with camouflage gear and a slogan about staying dry.
Outdoor clothing store with camouflage jackets, vests, backpacks, and accessories displayed on black and wooden fixtures. Signs indicating waterproof and waterproof collection. Large GORE-TEX sign and promotional banners on wooden wall.
Interior of a retail store selling outdoor and camouflage clothing and gear, with mannequins dressed in outdoor apparel and displays of hats, jackets, and pants.
Store display of camouflage outdoor gear, including jackets and pants, hanging on a black pegboard wall with boxes below and large outdoor-themed posters on the wall.
Clothing store display with casual apparel, chairs, luggage, and wall art of outdoor scenes.
Military apparel and accessories displayed in a retail store, with mannequins dressed in camouflage outfits, racks of jackets, hats, and a wall of digital screens in the background.

sitka minneapolis

Led brand experience store design, creative strategy, and merchandising direction for a new flagship concept and store design and brand DNA update for a new Minneapolis urban location with unique building nuances.

Transformation includes elevating brand experience, creating a compelling consumer journey, modern integrated marketing, visual merchandising, and curating product assortments.

Storytelling focuses on brand DNA and Gore product innovation as a mindset and lifestyle.

The much-anticipated Minnesota store opening generated early-morning long waits with long lines of enthusiastic and excited Sitka fans.

A small hallway with forest-themed wallpaper on the walls, a black ceiling light, a black bench, and an orange chair.
People sitting outside a retail store named SITKA during evening, some wrapped in blankets, with tents set up nearby.
Crowd of people shopping in an outdoor gear and hunting equipment store with camouflage clothing and gear on display.
Inside a retail store displaying outdoor gear, including camouflage jackets, a bench, and advertising with the word 'OUTDOOR' on the wall.
Inside a retail store displaying outdoor clothing and gear, with racks of jackets, pants, and bright orange safety vests. The store has wood flooring, black walls, and television screens showing outdoor scenes and products.
A crowded outdoor gear store filled with shoppers browsing clothing and accessories, with large windows letting in natural light and mountain landscape artwork on the walls.
A parking lot with people walking towards tents and booths for an outdoor event on a clear day. There are trees with autumn foliage and a large building with solar panels in the background.

sitka dallas

Led brand experience store design, creative strategy, and merchandising direction for a new pop-up store design concept and brand DNA update for a new Dallas urban location.

Including elevating brand experience, creating a compelling consumer journey, modern integrated marketing, visual merchandising, and curating product assortments. Storytelling focuses on brand DNA and Gore product innovation as a mindset and lifestyle.

Inside a clothing store with military camouflage apparel and accessories, mannequins dressed in camouflage attire, clothing racks with camouflage jackets and pants, and a large digital display of a sunset over water.
Interior of a retail store selling outdoor and military-style clothing, with racks of camouflage and rugged jackets, pants, and accessories, and a wall display featuring jackets and gear. The lighting is industrial with black ceilings and track light
Inside a retail store with military camouflage clothing on display, a wooden table with chairs, shelves with hats and shirts, a large TV screen showing a person, and industrial lighting.
Inside a retail store with shelves and tables displaying outdoor and camouflage clothing, hats, and accessories. Black ceiling with exposed ductwork, and large windows providing natural light.
Interior of outdoor gear store with camouflage clothing on racks and a mannequin dressed in camouflage jacket and hat, with lots of backpacks and bags on display.

sitka depot bozeman

Led launch of retail and brand experience for Sitka’s first retail expression in a historic train depot in Bozeman, Montana.

Partnered on concept and store design with Gallagher, leading creative strategy and merchandising and VM direction for a new flagship concept elevating brand experience, creating a compelling consumer journey, modern integrated marketing, visual merchandising, and curating product assortments.

Brand story and technical product storytelling focus on key categories and hero product launches, immersive visual merchandising and Gore product innovation as a mindset and lifestyle.

Interior of an adventure or outdoor gear store with wooden beams, potted plants, display mannequins, and large posters about air science and outdoor activities, with black chairs in the foreground.
Modern building with metal and brick exterior, large windows, and the sign 'SITKA' on the front, surrounded by a landscaped lawn and concrete pathway.
Interior of an apparel store with clothing displays, mannequins, and decorative elements, featuring a rustic wooden ceiling and industrial ducts.
Interior of a retail clothing store with wooden beams and clothing racks. Mannequins dressed in camo and outdoor gear, plants, and a black wall with a TV and the sign 'SITKA'.
Interior of a retail store with a rustic wooden checkout counter and outdoor gear on display, including backpacks, jackets, and water bottles.
Interior of a clothing store with outdoor and athletic wear, mannequins dressed in outdoor gear, wooden accents, exposed ceiling beams, and display shelves with clothing, accessories, and backpacks.
Outdoor clothing store display featuring a black sleeping bag in a glass case, surrounded by green plants and a large framed photo of someone in camouflage with a dog in a field, and the phrase 'LIVE TO LEARN' on the wall.
Display of outdoor hunting gear with camouflage jackets, bibs, and accessories in a store. A wall features a large image of a hunting dog and signs indicating product features. Manikins dressed in camouflage and outdoor gear are visible, along with n
An indoor retail space with wooden beams and a polished concrete floor, featuring wall art, plants, mannequins, and displays related to outdoor activities and gear.