parx india

Created and collaborated with JGA to create a unique lifestyle and shopping experience for India-based Parx, an emerging young men's brand, and opened at the first mall in Pune and Mumbai, India.

Crossed unique cultural barriers to achieve an immersive showroom-style retail experience that highlighted casual and dress categories.

Clothing store with mannequins displaying jackets and sweaters, inside a shopping mall.
Four young men standing outside a clothing store, smiling, with their legs raised and arms around each other's shoulders, posing playfully in front of the store window.
Inside a retail clothing store with a wooden counter in the foreground and clothing racks with mannequins in the background, illuminated by square hanging ceiling lights.
A glass window with a white silhouette of a leaping deer. Inside the background includes folded clothing and hanging shirts, with warm ceiling lights and a decorative hanging lamp.
Interior of a modern room with dark walls and wooden furniture, featuring illuminated decorative mirrors with ornate gold frames, and a light fixture with white, cloud-like bulbs.
Clothing store display with various pants, shirts, and accessories. A mannequin dressed in casual clothes sits on a wooden bench.
A store display with a white, branch-shaped coat rack holding striped and checkered shirts, with folded clothing on shelves behind.
Interior of a men's clothing store with mannequins dressed in casual outfits, shelves with folded shirts, and colorful striped sweaters on display.
Display of neatly folded and hanging men's dress shirts in various colors and patterns on wooden shelves in a retail store.
Clothing store displays with mannequins, shelves of shirts, folded clothes, and jackets arranged on racks and walls.
Interior of a clothing store with a wooden checkout counter labeled 'parx,' a chandelier with multiple rectangular lights hanging from a red ceiling, and mannequins displaying casual clothes with shelves and racks of apparel in the background.
Clothing store called Parx with mannequins displaying jackets and shirts, interior shelves of folded clothes, and shoppers browsing inside.
Backlit sign with a silhouette of a leaping deer above the word 'parx'