the tot

Brand Retail Launch
Highland Park Pop-Up Store
Dallas, Texas

Led the overall creative direction and interpretation of this modern luxury brand from a thriving commerce site to its first brick-and-mortar brand experience.

Created store design and iconic elements, visual merchandising, and curation strategy to maximize a 400 sq. ft., 20 ft. tall former elevator shaft space in Highland Park, an iconic luxury shopping area.

This space was highly successful as a brand launch and customer favorite and was open for almost 4 years instead of the planned 4 months, until the lab playhouse opened.

Colorful hanging orbs decoration above children's clothing display in a store, with the orbs arranged in a spiral and suspended from the ceiling.

> the tot playhouse

View of a storefront named "The Tot" with a white awning, decorated for the holidays with Christmas ornaments and decorations visible through the large windows.
Display of children's toys and educational materials on white shelves, including wooden animal figures, toy vehicles, and boxed playsets, with decorative baskets featuring plush toys and art projects on the wall above.
Colorful hanging orbs and rings art installation in a modern interior space.
Display of children's clothing and plush toys arranged on white shelves and a rack in a store
Storefront with a blue and white awning labeled "The Tot" displaying Christmas holiday decorations and clothing inside.
Close-up of a vertical wall with striped gray and white 3D paneling and cursive white lettering that says "hello."
Children's clothing store display with colorful hanging paper lanterns and assorted children's clothing on shelves and tables, including dresses, shirts, pants, and shoes.

The Tot playhouse

Created immersive store design, brand experience, and merchandising strategy to support the flagship brand launch of The Tot, a luxury children's brand in Dallas, Texas.

Space features high-touch merchandising through a unique lifestyle shopping experience and event space to showcase all categories and support a concierge shopping experience for customers of all ages.

Interior of a nursery or baby's room with a white wall decorated with a gray rocking horse silhouette, two child mannequins dressed in children's clothing, a framed black and white photo of children, and a wall with printed text. The room has hardwood flooring, a crib, and a cream-colored curtain.
Display of children's clothing including various pajamas, robes, and dresses arranged on mannequins and a table in a retail store celebration or boutique setting.
Children's pajamas with a horse pattern hanging on a hook in a dressing room, alongside other clothing and a decorative white cloth with stars.
Display shelf with folded textile items, hanging fabric pieces with animal and floral prints, and shaped accessories on a round table.
Display of colorful stationery and small gift boxes on a white table in a retail store.
A display of baby products in a retail store, including patterned blankets hanging on a pegboard, neatly folded clothing on shelves, and a crib with a jungle-themed blanket, with a comfortable armchair nearby.
Nursery room with a crib, shelves of folded blankets and bedding, hanging quilts with animal prints, and tropical themed decorations like pineapple and unicorn figurines.
A woman with blonde hair and earrings stands at a store checkout counter with a tablet device. There is a large green leafy star wall art behind her in the store.
Display of children's clothing and accessories on mannequins and a table, with a framed photograph of a baby and a small white t-shirt with text, in a store or showroom setting.
A wall with a framed black and white photograph of two young girls smiling and hugging, and a large block of text next to it discussing topics related to tots, children, and family, in an indoor setting with a white wall and crown molding.
Children's clothing display in a boutique store with mannequins wearing pink and striped dresses, and racks of pastel-colored shirts and pants. A large black and white photo on the wall showcases a parent and child, and a wooden feature wall with fra
Display of baby clothes and accessories including patterned baby dresses, blankets, and mannequins dressed in baby outfits inside a retail store.
Clothing display in a boutique, with folded clothes on a table, hanging garments on racks, and mannequins dressed in colorful outfits.