marbles
the brain store

Created and led a new innovative store design and flagship brand experience for a high-profile retail launch at the world-renowned Calatrava-designed Oculus at World Trade Center, NYC.

Developed a unique store design, category wayfinding, fixture package, and merchandising strategy to create and support a high-touch interactive environment that allows customers of all ages to interact with products in a compelling way and PLAY!

It was built out at the World Trade Center under a unique combination of strict design standards, NYC unions, and FBI-screened security conditions at a world-renowned transportation and commerce hub.

Entrance of the Marble's store in a shopping mall with people walking outside and inside the store.
Inside the store 'Marbles the brain store,' a woman stands in front of the entrance with her hands in a prayer position. The store has a modern wooden design with educational toys and games visible inside.
Interior of a store called 'marbles the brain store' with displays of educational toys and games, some on round white tables and shelves with themed signs like 'marbles junior' and 'active brains'.
Toy store or game shop interior with shelves of board games, including "Leaps and Ladders," "Brain Freeze," and "King of Tokyo," wooden puzzles, and arcade machines near an exit with a large glass window showing an outdoor sky.
Interior of a bookstore called Marbles, featuring curved wood shelving, displays of toys and games, and a modern, bright design.
Interior of a store called 'marbles the brain store' with shelves of books, puzzles, games, and toys, and a wall with a constellation pattern design.
A young boy shopping at a toy store, holding a small toy while browsing the shelves filled with games and toys.
A retail store display of various board games, puzzles, and toys, organized on shelves with sections labeled "party brains," "strategy brains," and "puzzle brains."
Display table with educational toys and science kits in a toy store. Background shelves stocked with various games and building sets.
A young girl in a pink shirt and backpack playing with a wooden boat toy at a science or activity center, with a woman assisting her, in an indoor setting with other people in the background.
A tabletop game with a target and three X and three O game pieces on it, placed on a wooden surface in a store with blurred shelves in the background.
A brightly lit children's museum or activity space with interactive exhibits, books, and educational toys on shelves, large windows showing a cloudy sky outside, and tables with small displays and toys.
View of a store interior with a sign that reads "where brains come to play" and displays related to educational toys and games.
Interior of a store called 'Marbles the brain store' with shelves of board games and educational toys, and a central checkout area with computers.
Interior of a children's toy store called Marbles, The Brain Store, with shelves of board games, electronic devices, and educational toys, and a modern, colorful design.
Storefront for Marbles: The Brain Store, featuring a large window display with promotional posters and toys inside, with the store's sign above the entrance.
Storefront of 'marbles the brain store' inside a shopping mall with white curved columns and a glass entrance, displaying brain-themed products and decor.
Low-angle view of One World Trade Center with adjacent modern buildings and a flagpole with an American flag, under a cloudy sky.