creating unforgettable retail and hospitality experiences that connect people to brands.

Creating meaningful connections between people, places, and brands through immersive experiences, storytelling, and design.

Chele McKee is a globally recognized brand experience executive known for reimagining brands through emotionally resonant retail, hospitality, and destination experiences. With a career spanning global leadership roles, she has helped shape some of the world's most recognizable brands and environments, creating spaces that inspire connection, loyalty, and lasting memories.

Her work includes flagship retail concepts, immersive hospitality destinations, experiential activations, and consumer environments for brands and organizations including Disney, adidas, The North Face, Sitka, Grand Hotel, Sanctuary Beach Resort, and the World Trade Center Oculus, along with luxury hospitality and lifestyle projects throughout the United States, India, and the Middle East.

Chele's projects and creative vision have been featured in Vogue, USA Today, Good Morning America, Metropolitan Design, and numerous national publications for their distinctive blend of storytelling, emotion, and experiential design.

Known for combining strategic brand thinking with intuitive creative direction, Chele brings a rare ability to translate business objectives into environments people genuinely remember. Her work draws from retail psychology, hospitality principles, visual merchandising, consumer behavior, and experiential storytelling to create spaces that feel welcoming, authentic, and deeply human.

Whether developing a flagship store, transforming a hospitality destination, or helping a brand discover its next chapter, Chele believes the most successful experiences are built on one simple principle: people remember how a place makes them feel.

Based on California's Central Coast and working globally, she continues to partner with organizations seeking to create meaningful, memorable experiences that elevate brands and bring joy to the people who encounter them.