it sugar

Led the creative concept and store design transformation for a unique lifestyle candy store on Universal City Walk at Universal Studios in Burbank, CA.

The focus was to create a FUN, immersive experience for the brand demographic: “the 16-year-old girl on her way to detention.”

Transformation included the first Wonka shop and candy fashion show with custom candy dresses and details, new graphics, a new consumer journey, and elevated visual and merchandising standards and product impacts.

Back of a mannequin with rainbow-colored hair wearing a multicolored jacket featuring pink, blue, and purple sections with various designs, including the words 'sweetART' and 'tangy candy.' The mannequin is in a store with red and white signage in the background and dark ceiling with lights.
A person wearing a colorful jacket with the words 'Laffy Taffy' on the back, standing against a purple background with balloons and candy products around.
Colorful candy store display with mannequins dressed in bright clothing, shelves with colorful products, and vibrant decorations.
A colorful store display with a large Wonka sign, featuring themed merchandise such as Wonka-themed clothing, plush toys, and candy, with a whimsical pink mushroom table at the center.
Colorful merchandise and clothing display in a store themed around 'Wonka,' with purple walls, neon sign, mannequins dressed in vibrant clothing, and various candies and accessories on shelves.
Mannequin with rainbow-colored hair dressed in a blue and pink jacket, standing below a large, illuminated 'Wonka' sign.
A colorful mannequin dressed in a red beaded dress with rainbow accents, fishnet stockings, and a curly, multicolored wig inside a store.
Colorful retail store with merchandise inspired by the Wonka brand, featuring mannequins dressed in whimsical clothing surrounded by shelves of candies, snacks, and themed products, with a prominent Wonka sign.
Interior of a brightly colored candy store with mannequins dressed in funky outfits, surrounded by shelves filled with candy and merchandise. Large colorful signs and playful decor enhance the whimsical atmosphere.
Colorful, whimsical mannequin dressed in a brightly decorated carnival or party costume with rainbow-colored puff skirt and a top covered in candies.
Close-up of a mannequin hand wearing colorful stacked bangles, against a pink fabric background decorated with beaded designs.
Decorative mannequin with white curly hair adorned with colorful candies and beads, wearing a pink dress with a beaded collar, in an indoor setting.