experiential retail

Chele has led the creative vision, store design, and brand experience transformation across a diverse range of brands and categories, including Sport & Performance, Fashion & Trend, Kids & Play, Hard Goods, and Tech, with a proven track record of creating compelling, story-rich experiences and a unified, holistic approach for some of the world's most recognized brands.

Providing a thoughtful, collaborative process driven by a passion for creating inspiring and inviting spaces that engage the senses and inspire delight. These experiences and environments reflect a clear vision that includes creative strategy, informed store design, thoughtful storytelling, innovative branding, and a fresh approach to marketing and visual merchandising.