adidas

Flagship Adidas Sport Performance Store
Soho NYC

Led direction and execution for adidas North America's Soho Flagship store. The new store design, fixture rollout, and brand elevation are all part of the same initiative.

Including elevating brand experience, a new compelling consumer journey, modern marketing and graphics, visual merchandising, and curating flagship NYC-relevant powerful capsule product assortments and impacts for both sports performance and adidas originals urban categories.

Mannequins dressed in colorful athletic clothing displayed in a sports apparel store with shelves of shoes and accessories in the background.
Display of various athletic shoes on glass shelves in a store section labeled 'WOMEN' with blue wall background.
Store display featuring Brooklyn Nets merchandise, including clothing and accessories with Nets logo, on mannequins and shelves.
Mannequins dressed in athletic wear inside a retail store, with shelves of folded clothes and racks of jackets and shirts in the background.
Inside a retail store displaying Adidas sneakers and apparel, with customers shopping and staff browsing.
Display of popular Adidas athletic clothing and accessories in a retail store, including mannequins dressed in sporty outfits and shelves with shoes and apparel.
Inside a retail store with clothing and accessories, including Adidas items, mannequins, and a large blue Adidas logo hanging from the ceiling.
Sports merchandise display featuring Chicago Bulls basketball jerseys, caps, sneakers, and apparel, with a large Bulls logo on the wall.
Inside a sports apparel store with soccer jerseys, shorts, and shoes displayed on mannequins and racks. Shelves hold colored soccer balls and team uniforms are visible on the walls.
Colorful abstract wall art with splashes of pink, yellow, blue, and black behind white display tablets on white tables in a retail store.
Sports apparel and mannequins dressed in athletic clothing displayed in a retail store, with shelves of shoes and clothing in the background.
Store display of soccer jerseys, balls, and sports accessories. Includes Chelsea football jersey, Real Madrid jersey, mannequin dressed in a blue sports uniform with yellow accents, and various soccer merchandise.
A retail store display featuring a mannequin dressed in gray hoodie and sweatpants, wearing bright yellow sneakers, holding a basketball with both hands. The background shows shelves with colorful athletic shoes, digital screens, and advertisements f
Mannequins in a clothing store display wearing colorful athletic and casual outfits, with racks of clothing and a large digital display in the background.
Store window display with illuminated yellow arrow patterns and a silhouette of a person running inside, during twilight hours.
A brightly lit yellow window display with black text that reads 'all in for the revolution of running'.
Storefront with large windows displaying Adidas branding and a yellow interior with athletic imagery, featuring people running, and text reading 'all in for the revolution of running'.
A time for the Adidas store in a city with tall glass buildings, traffic lights, and pedestrians on a rainy day.